Term Paper on Thailand Country Analysis
(First 3 Pages)
International Business Plan
Executive Summary
Tricky Widgets Manufacturing (TWM) is a manufacturer of heavy equipment
machinery, with one location in Spokane, Washington. TWM is a manufacturing
firm. Along with a significant level of its own capital, TWM hopes to initially
make a successful entry in the Thailand market and effort to secure start-up
financing to begin operations. TWM is looking to conduct operations at its new
location to meet an ever-growing level demand for heavy equipment machinery
products. The company's initial product offering will include the "Widget
Basic," "Widget Deluxe," and "Widget Premium." These products are expected to be
very popular among commercial construction companies because of their
versatility and accurate control capabilities. Strong contact relationships and
referral networks among commercial construction company owners are expected to
allow for a rapid entry into this market.
Mission
TWM aims to offer high-quality heavy equipment machinery for the commercial
construction industry at a price, which is competitive in comparison to other
premium-quality commercial machinery manufacturers in the market. The management
of TWM believes there is a current untapped market opportunity because 1)
existing providers of construction machinery are too diversified to serve the
increasingly specialized needs of the commercial construction segment, and 2)
the incorporation of greater precision controls within such machinery will
greater serve the needs of this segment of the construction machinery industry.
Introduction
TWM is serving the US and European market for many years, and to generate the
extra revenue it has become extremely important for the company to go across the
boarders of Europe and US. We have chosen the Thai market as our next
destination
Keys To Success
TWM's keys to success will include:
• A high level of quality in its product line.
• Maintaining and growing its referral networks to generate new and repeat
sales.
• Significant investments in research and development and engineering with the
aim to focus on precisely controlled equipment. Improving efficiencies of
operations.
Company Summary
TWM is a manufacturing firm, which is managed by four executives These four
executives represent administration, marketing, sales, and finance. The company
will be organized as a closely held corporation with a majority of the shares
held by the four principle executives. The company has one manufacturing
facility in Spokane, Washington, and it is planning to setup a plant in
Thailand.
Product/Service Description
TWM manufactures heavy equipment machinery for all phases of commercial
construction needs. Primary focus is placed on product engineering and
manufacturing processes to ensure the highest quality, a high level of product
features, and the most efficient manufacturing process possible. TWM manufacture
heavy equipment machinery products called the "Widget Basic," "Widget Deluxe,"
and "Widget Premium." All Widget products are capable of lifting 50 tons, and
are specially designed to be extremely precise when controlling movement of the
various features of the machine. The Widget Basic will include features
including a large "grabber" arm, for tasks such as girder installation and
placement, and a backhoe lifter for land clearance.
The Widget Deluxe features including a large "grabber" arm, for tasks such as
girder installation and placement, a backhoe lifter for land clearance, and a
wrecker ball attachment for building demolition. The Widget Premium features
including a large "grabber" arm for tasks such as girder installation and
placement; a back hoe lifter for land clearance; a wrecker ball attachment for
building demolition; and an elevating device to lift as many as ten crewpesons
up to 10 stories.
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